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Formula18

THE FORMULA 18 STORYFORMULA 18 Plant Based Additive is a unique approach to hair reinforcement.
Unlike other “bond building” products which require multiple steps and are comprised of polymer based resins, we have selected specific plant based ingredients for their genetic characteristics and amino acid structures.

We chose our uniquely distilled Tamarind Extract for its characteristics and
ability to maintain cuticle health.

The properties of Pea Peptide protein and its unique amino acid structure
make it the perfect choice for helping to reinforce the hair structure.

Resurrection Plant, with its remarkable ability to virtually regenerate itself
after years of being dormant was the obvious choice to complete this
amazing Additive.

By combining these ingredients in a specific ratio, we were able to create a truly
remarkable Plant Based Reinforcement product.
This One-Step Plant Based Additive works with virtually every chemical service and
is excellent for grey and resistant grey coverage.


WHAT IS FORMULA 18?

FORMULA 18 is a chemically resilient material that ionically binds to the hair’s cuticle and offers long-term protection from harsh hair color, free radicals, peroxides, and environmental stressors. Damaged hair has a raised cuticle, while healthy hair has a smooth, closed cuticle. FORMULA 18 penetrates between uplifted scales in the cuticle to create a stapling type effect with a smoother, healthier appearance. FORMULA 18 is a blend that creates a highly effective hybrid biopolymer to aid in reducing and fixing damage done to the cuticle while simultaneously strengthening the hair fiber.